Product Hat
Product to E-commerce
From an idea to go-live.
The brand “Chap Pa” was created in Paris in 2014.
It’s dedicated for all people, old and young, who likes fashion, and more specifically, hats. The positioning approach was set in two steps: Address the Reunion Island market and then expand into Europe.
I have been wearing loads of hats. The design logo has to represent the producer direction where caps are to be produced, branded and sold in the shortest time possible.
Role
Art Director, Project Manager, Lead UI/UX Designer, Entrepreneur
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